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8 Essential Elements of Good Landing Page Design

By Jet Gelardino | A minute read

good landing page design

As a business owner or marketer, you know how important it is to make a good first impression with potential customers. A landing page is the first thing that visitors see when they arrive at your website, so it’s crucial to design it in a way that will encourage them to take action.

Here are the 8 essential elements of good landing page design:

  1. HEADER
    The header could include the company logo, an announcement, or a promo rush countdown. Usually, website owners and designers include traditional content on the header such as a menu, social media, and phone numbers. Well, I suggest that you remove that, we don’t want our visitors to leave the landing page right on the 1st section right? We want them to focus on our offers, so remove the unnecessary links.

  2. HERO IMAGE OR VIDEO
    The hero image or video could be a high-quality, visually appealing image or video that showcases the product or service.

  3. HEADLINE
    The headline should be clear, concise, and attention-grabbing. It should clearly communicate the purpose of the page and what the visitor can expect to find. The headline could be something like “Transform Your Home with Our High-Quality Renovations” or “Get Fit and Look Great with Our Online Fitness Program”.

  4. SUBHEADINGS
    Subheadings can help to break up the page and make it easier to read. They should highlight the main points and benefits of the page. Could use phrases like “Affordable prices” and “Expert craftsmanship” to highlight the benefits of the product or service.

  5. SUPPORTING CONTENT
    Supporting content could include bullet points listing the features and benefits of the product or service, as well as images that illustrate how the product or service works.

  6. TESTIMONIALS
    Testimonials could be short quotes from satisfied customers that explain how the product or service has benefited them. Testimonials could be from Social Media Posts from clients or consumers.

  7. CALL TO ACTION
    The call to action (CTA) could be a button that says “Sign up now” or “Get a free quote”. It should be prominently displayed and easy to find.

  8. FOOTER
    The footer could include links to social media profiles, legal information such as a privacy policy and terms of service, and a newsletter sign-up form.

By following this sequence, you can create a landing page that effectively communicates the value of your product or service and encourages visitors to take action.

However, creating a good landing page design is easier said than done. As busy entrepreneurs, it can be difficult to find the time and resources to design a landing page that effectively converts visitors into customers. However, with the right website builder, such as Strikingly, building a landing page can be a breeze. Strikingly offers a user-friendly platform and a variety of templates to choose from, making it easy for anyone to create a professional-looking landing page. So, don’t let a lack of design skills or time hold you back from creating a landing page that truly shines.

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