WHY SHOULD YOU BUILD A WEBSITE FOR YOUR BUSINESS?
Writer: Kisha Lois R. Solis & Michaela Shalom Causing
Most owners know that it is not easy for a newly founded business to become popular or make its way to the peak of success immediately. Everyone starts small until a specific business establishes its name and become known to the consumers. The usual key is marketing. Business owners need to introduce their products/services to as many people as possible. It would actually cost them a lot. But that’s business, you need to invest and take the risk.
In this fast-paced economy, most businesses rely on the use of innovations in technology. It’s their way of connecting to customers, less expensively than that of manual marketing. And I am referring to the use of a WEBSITE. In the global competition, you don’t want your business to be left behind, do you? Well, check out these reasons on “Why should you build a website for your business”.
1. A WEBSITE AS AN ADVANTAGE TOOL
As a business-minded person, it is a must for you to take advantage of information technology. WEBSITE is dubbed as the great marketing tool. So, building a WEBSITE creates an opportunity for your business to grow in different ways. It could be beneficial to owners because its operations are nonstop. With the use of a website you can reach out to a lot of people anywhere and anytime around the world.
The function of a website has a wide range. It serves as the foundation of your business wherein you can freely post photos or videos to inform people about your business. People can also learn your business-story or background. They can access any information you want them to know about. Most importantly, having a website means that your business is credible. A well-established website reflects a well-established business– and that consumers need to be assured with. A trust-worthy and of quality business is a must for consumers. They’ll be loyal to you once they are satisfied.
2. ONE STOP SHOP AROUND THE WORLD
Nowadays, many people are fond of exploring and getting information from the internet. Some are exploring the internet to entertain themselves, some are looking for information and some are looking for online shops which offers the products and services they need. Through a business website, you can cater the customers in any location and in any time. In reverse, your customers can find any information they need from your website. You don’t need to be physically present in a specific location in order for you to provide services or showcase your products to customers because the website you’ve built will do it all for you.
Websites can give you a very wide range of market, specifically, a worldwide range. Through your website, you can reach customers around the world without exerting too much effort. Unlike physical stores, it’s only limited to the people within the vicinity of the area. But with website, you don’t need to spend money to build a building and pay tax for it. Thus, a wide range of market means more customers, more customers means more income, more income means success of your business.
3. EASY TRANSACTION
The role of a website is to make transactions a lot easier. If you have established a website for your business, it will be easy for you to respond to the requests of your customers in anytime of the day. You can showcase to them your services and/or products freely. You can provide information as many as you want. Unlike paid marketing or advertisements, the information of your product and/or services is very limited.
If your customers are satisfied with your services and/or products, they may be able to share it to their friends. Some would patronize the services and/or products that you have in your website. You can easily entertain customers online by answering their questions about the products and services that you offer. If your customers need something, with just a few clicks they can easily go to your website and look for the information they are needing. This can also be your way of communicating to them, as they can see updates of your business (i.e. promo, sale, new products and the like).
Websites not only give comfort to the owners, but most importantly, it gives comfort and convenience to the customers. People at this age are too busy that they don’t have time to go to physical shops. Sometimes, it takes a lot of time to travel to physical stores and that would cost them gasoline or fare. Also, looking for a specific product in such a big store and falling in line in the cashier would take their time. But with Websites, they can make transactions wherever they are. And it’s also easier to search for specific products/services. Customers can save time and money through your website that they would be thankful for.
4. EVALUATION
As an owner, it is a must for you to monitor the stability of your business because this will give you a hint on what needs to be improved or to be eliminated from your business. There are customers that would ask questions and/or give suggestions which could be of a great help for you to improve your online business. Through your interaction with them, you could gain a comprehensive insight on how to upgrade the existing services and/or products you are offering to them. You could provide so much more to your customers if you are also learning from them all throughout the transaction or when they communicate with you. Evaluation is always partnered with reflection. It is the key that will lead you to create new opportunities for your business’ brighter future.
Now that I’m done sharing some of the important reasons on why you should build a website for your business, the question is, “Have you ever dreamt of making your business rise in the global economy?” Well, in order for you to make it happen; evaluate and reflect on current operations, create new strategies and opportunities which is in line with the trend, take advantage of using the technology, address minor and major problems and most importantly…. EXCEED AT THE CUSTOMER SATISFACTION LEVEL because that’s what makes your business known to people! And to make your dream happen in reality, the greatest and easiest way is through building a WEBSITE.
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